Winning government contracts isn’t just about what you offer—it’s about understanding who’s involved in the process and how to engage them at the right time.

In this training, you’ll gain a clear, practical understanding of the key government personnel who influence buying decisions—and how to position yourself with each one to move opportunities forward.

What You’ll Learn

• The key roles in the government contracting process—and how they interact
• Who makes decisions vs. who influences them behind the scenes
• When to engage each stakeholder during the procurement lifecycle
• Proven strategies to build relationships that lead to contract wins

Why This Matters

Many contractors lose opportunities simply because they’re talking to the wrong people—or engaging too late in the process. This training helps you focus your efforts where they’ll have the greatest impact.

What You’ll Walk Away With

A smarter, more strategic approach to navigating the government ecosystem—so you can build the right relationships, at the right time, and increase your chances of winning and growing contracts.

Who This Is For

• Small businesses and new contractors entering the government market
• Existing contractors looking to improve win rates and relationship strategy
• Business development professionals responsible for pipeline growth
• APEX Accelerator clients and anyone supporting government contracting success

This webinar is presented by Govology and has a registration fee. To attend the webinar free of charge, there is an Alaska APEX discount coded offered to Alaska-registered APEX Accelerators clients only.

For more information about the webinar or to request the code, contact Lynda Gregory, at 907-786-7258 or email her at lmgregory@alaska.edu.