Marketers agree: A capability statement can benefit your business. And yet many companies haven’t created a capability statement or aren’t sure why they need one. 

“Writing A Capability Statement” will explain what a capability statement is and how it’s used to market your business and develop opportunities with current and prospective customers. We’ll learn the basics of purpose, structure, content, and design, and then examine and evaluate several examples to see what works and what doesn’t. If you already have a capability statement for your business bring it to class and we’ll provide some real time “buyer feedback.”