Marketing is the process of attracting potential customers to your business.  It is the process of promoting who you are, what you offer and why the consumer – your targeted audience, should be interested in your business.  In the world of government contracting, marketing strategies should focus on building relationships with both governmental agency decision makers and buys and the potential prime contractors.

The marketing process starts with defining your target market and doing the research to understanding their needs, concerns and prioritized goals. The next steps is then communicating your potential solution(s), the goods or services offered by your company, to meet those needs. Easy enough to state – but how do you start the process?  Attending this webinar is a great starting point.

During this webinar we will discuss passive and active marketing tips and communication strategies.  The webinar will have a brief discussion on how to determine your target market and then focus on how to communicate and build the business relationships with the potential end user and buyer.