Does this sound familiar? “Hi, we’re an 8(a) firm or an SDVOSB firm that provides…” Your mentors, colleagues, and small business counselors tell you, “Put it front and center! There are federally mandated set-asides for your company! Large companies require subcontracting plans for companies just like yours! Use your certification.”

The truth is, your small business certification alone will not get you very far. You need to think like a business that provides value rather than a company with socio-economic status. In this webinar, you will discover real-world tactics, strategies, and examples of how to “softly” communicate your status, differentiate from the competition, and facilitate the perception of corporate maturity. You will learn methods to communicate quantifiable and qualifiable metrics that focus on the value of your solutions. You will also receive a step-by-step process for introducing yourself and your company at conferences and to potential partners and government decision-makers. You’ll know what to do during government meetings and how and when to communicate your socio-economic status the right way.

This training provides award-winning tactics and strategies that have directly helped companies win more than $14.6 billion in definitive contracts and more than $30 billion in multiple-award contracts.

Target Audience:

• 8(a), SDVOSB, HUBZone, WOSB, and other small business government contractors looking to leverage their certifications effectively
• Small business owners and executives seeking to improve their approach to government contracting and business development
• Federal contractors and subcontractors wanting to differentiate themselves beyond their socio-economic status
• Business development and capture managers aiming to refine their messaging and engagement strategies with government agencies and prime contractors
• APEX Accelerator counselors and small business advisors assisting firms in navigating government contracting opportunities
• Entrepreneurs and startups interested in entering the federal marketplace and positioning their businesses for long-term success

For more information about the webinar or to request the code, contact Lynda Gregory, at 907-786-7258 or email her at lmgregory@alaska.edu.