For innovative small businesses, a well-developed commercialization strategy can mean the difference between a breakthrough idea and a missed opportunity. In competitive R&D funding programs—such as SBIR and STTR—strong commercialization and transition plans are often the deciding factors for securing Phase I and Phase II awards. Understanding agency expectations and building a compelling plan is critical for success.

This webinar is designed to equip early-stage technology companies with the tools and strategies needed to transform cutting-edge ideas into market-ready products and services. Attendees will learn how to:

• Validate Customers – Identify who will buy your product, confirm their needs, and refine your value proposition.
• Conduct Market Research & Define Target Markets – Find cost-effective sources of market data and narrow your focus to the most promising opportunities.
• Analyze the Competition – Understand the competitive landscape, assess market gaps, and position your solution for differentiation.
• Develop Intellectual Property Strategies – Create a plan to protect your innovations and strengthen your competitive edge.
• Build a Well-Rounded Team – Assemble the right mix of technical, business, and operational expertise to execute your vision.
• Create a Realistic Financial Plan – Forecast costs and revenues to present funders with a credible commercialization path.

The session also addresses how to craft high-quality “support & commitment” letters and other critical elements agencies look for in commercialization plans.

This webinar is presented by Govology and has a registration fee. To attend the webinar free of charge, there is an Alaska APEX discount coded offered to Alaska-registered APEX Accelerators clients only.

For more information about the webinar or to request the code, contact Lynda Gregory, at 907-786-7258 or email her at lmgregory@alaska.edu.