Marketing Your Business Passive & Active Marketing Tips

NOTE: The Alaska PTAC has been renamed as Alaska APEX Accelerator. This change occurred on September 15, 2023. Learn why.

Marketing is the process of attracting potential customers to your business. It is the process of promoting who you are, what you offer, and why the consumer – your targeted audience, should be interested in your business. In the world of government contracting, marketing strategies should focus on building relationships with both governmental agency decision-makers and buys and the potential prime contractors.

The marketing process starts with defining your target market and researching to understand their needs, concerns, and prioritized goals. The next step is communicating your potential solution(s), the goods or services your company offers, to meet those needs. Easy enough to state – but how do you start the process? Attending this webinar is a great starting point.

During this webinar, we will discuss passive and active marketing tips and communication strategies. The webinar will briefly discuss how to determine your target market and then focus on how to communicate and build business relationships with the potential end user and buyer.

Documents from the webinar can be found below:
9 Easy Steps to Define Your Company
Handouts – Marketing Your Business – Passive and Active Tips
How to Brand Your Business in 7 Simple Steps

Want Help With This Topic?

Do you have questions or feedback on this training? Please let us know. The Alaska PTAC team has diverse backgrounds in government contracting and works one-on-one with clients to provide technical assistance. We welcome the opportunity to further assist you!